THE RETAIL SPACE
DREAMS ARE MADE OF
Designing a retail space for iComfort gave us a chance to address the fact that in most mattress stores, shopping for a mattress isn’t a very comfortable experience. Our strategically planned layout offers maximum space for product per square foot, without making customers feel like they’re on display as they test out beds. A comfortable hospitality area with a beverage station gives customers a place to sit down and consider their purchase without pressure.
Integrated backlit technology and overall lighting are carefully designed to showcase the products, while creating a relaxing atmosphere. An interactive touchscreen display looks and feels like part of the environment rather than a technological add-on. And the customized checkout station adds to the relaxed vibe, by keeping clutter down and out of sight.
2nd Place ASID Design Excellence Competition 2013 Retail Store
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