The Hartley Family YMCA fitness center in High Point was in desperate need of an update to increase attendance, create growth, improve the quality of the members’ experience, and boost employee satisfaction.
The Y’s budget was limited, and two tiers of board members with opinions and ideas needed to be heard and incorporated. Barbour Spangle kept an open line of communication with all stakeholders and vendors, and opened their minds to creative ways of using space, color, graphics and uplifting messaging in the environment.
The results were powerful. In the first seven months of use, the newly redesigned facility saw a 15% increase in usage, and new membership grew by 18%.
2nd Place ASID Design Excellence Competition 2016 Contract Institutional
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